The ethical use of AI in content creation is perhaps the defining challenge of the media and marketing industry ...

TikTok Shop is revolutionising the way shoppers buy and discover products. Here’s how to use the platform to grow your ...

As The Drum Awards Festival celebrates the smartest social campaigns in the world, juror Que Ramli breaks down the rise of social search, the myth of always-on, and why TikTok’s real power lies far ...

Social media marketing companies are offering more or better services to show users the right product at the right time. With ...

TikTok is mandating that Shop brands use a new AI ad tool starting September 1, and some aren't happy.

Whether it's in store aisles or on TV screens, creator content has become a powerful driver of discovery, trust and ...

TikTok Shop, the short-form video app’s e-commerce platform, made a big splash nearly two years ago when it first launched in ...