The ethical use of AI in content creation is perhaps the defining challenge of the media and marketing industry ...

TikTok Shop is revolutionising the way shoppers buy and discover products. Here’s how to use the platform to grow your ...

As The Drum Awards Festival celebrates the smartest social campaigns in the world, juror Que Ramli breaks down the rise of social search, the myth of always-on, and why TikTok’s real power lies far ...

TikTok has begun warning frequent users attempting to upload a video on the platform that they can only use up to five ...

If you’re trying to boost your TikTok presence in 2025, you’ve likely wondered: Is it safe to buy views and likes? Or more ...

EXCLUSIVE: As a comic whose life changed when his clips took off on TikTok — someone who went from performing on the back of ...

Social media marketing companies are offering more or better services to show users the right product at the right time. With ...

Many e-commerce brands, Amazon sellers, and UGC creators use TikTok to showcase products in an organic way. The key in product-focused captions is to keep it authentic and conversational – it should ...

Creator-driven content is making YouTube a major force in TV viewership. With AI encroaching on its ad-rich search business, ...

Live streaming viewership reached 32.5 billion hours watched in 2024, a 12% increase from the previous year. Despite strong ...

TikTok is mandating that Shop brands use a new AI ad tool starting September 1, and some aren't happy.