The ethical use of AI in content creation is perhaps the defining challenge of the media and marketing industry ...

Social media marketing companies are offering more or better services to show users the right product at the right time. With ...

Whether it's in store aisles or on TV screens, creator content has become a powerful driver of discovery, trust and ...

TikTok Shop is revolutionising the way shoppers buy and discover products. Here’s how to use the platform to grow your ...

As The Drum Awards Festival celebrates the smartest social campaigns in the world, juror Que Ramli breaks down the rise of social search, the myth of always-on, and why TikTok’s real power lies far ...

TikTok Shop, the short-form video app’s e-commerce platform, made a big splash nearly two years ago when it first launched in ...

TikTok is mandating that Shop brands use a new AI ad tool starting September 1, and some aren't happy.

TikTok has begun warning frequent users attempting to upload a video on the platform that they can only use up to five ...

A year-long partnership with the INTA Unreal Campaign will help brand owners educate and drive engagement with TikTok shoppers, says platform governance head.

It’s why brands jumped onto TikTok early—or why some spoke out on social issues when it mattered most. Agility isn’t just ...

At Edinburgh International Film Festival, TikTok creators argued authenticity and passion can move audiences off their phones and into theaters — but whether that promise scales remains uncertain ...

InStyle's TikTok sitcom with creator guest stars and Gap's collaboration with rising girl group Katseye each garnered millions of views on TikTok.