The ethical use of AI in content creation is perhaps the defining challenge of the media and marketing industry ...

What if the roar of the crowd is no longer the most powerful sound in sports? In the age of TikTok, a new, more dynamic ...

TikTok Shop is revolutionising the way shoppers buy and discover products. Here’s how to use the platform to grow your ...

Social commerce is reshaping retail as small brands like Hair Anatomy use TikTok Shop to turn authentic livestreams into ...

As The Drum Awards Festival celebrates the smartest social campaigns in the world, juror Que Ramli breaks down the rise of social search, the myth of always-on, and why TikTok’s real power lies far ...

TikTok has begun warning frequent users attempting to upload a video on the platform that they can only use up to five ...

If you’re trying to boost your TikTok presence in 2025, you’ve likely wondered: Is it safe to buy views and likes? Or more ...

EXCLUSIVE: As a comic whose life changed when his clips took off on TikTok — someone who went from performing on the back of ...

Social media marketing companies are offering more or better services to show users the right product at the right time. With ...

Contrary to widespread industry fears about AI-driven search reducing website traffic, a new report from NP Digital has found ...

Multimodal search is changing how people explore, evaluate, and decide. Here’s how to reach audiences moving through ...