I find it amusing when we apply corporate words, such as value proposition, to human beings. However, in this case, the application is something that will lead to happier humans, so I’m all in favor ...

You’ve probably heard the term “investment banker” at some point, but unless you are in the financial services industry or hold a specific role that may have occasion or need to interact with bankers, ...

Do you want your organization to be recognized as an employer of choice? While this goal requires a long-term strategy, one powerful way to start making progress right now is by developing a clear and ...

A good value proposition makes customers choose one product or service over another. Yet, many companies struggle to clearly define or articulate their value proposition, leading to confusion in the ...

ServiceNow is a consolidator of point solutions, offering a platform that integrates with existing IT architecture and applications. The company's value proposition for Fortune 500 companies lies in ...

Seeing the results that a product or service has produced for other customers can be a very motivating factor in a consumer’s purchasing decision. This is one reason why case studies have been go-to ...

3 simple steps to take to define your personal value proposition, plus some ideas on how you can put it into action. What is your value? Most of us feel a pang of anxiety when we’re asked to define ...