Walmart has renegotiated its agreement with Trade Desk and now has the option to use ad-buying platforms of other firms.

The retail giant is expanding the perk as tariffs fuel inflation concerns. Walmart employs about 1.6 million people in the ...

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence.

There’s a new normal in what it takes to lead and grow a business. And these leaders have been learning to adapt on the fly.

Treasury Secretary Scott Bessent was finally able to admit that tariffs are indeed a tax on American importers and consumers, ...

MAGA is pretending that progressives are up in arms over the Sydney Sweeney “great jeans” ad, which, credit to American Eagle, I guess.

After American Eagle’s Sydney Sweeney debacle, an iconic American fashion brand shows how speaking to diverse consumers is a creative win.

BTS' Taehyung once again became viral internet sensation with his latest appearance in Coca Cola’s Zero Campaign. The Slow Dancing singer became the ambassador for the globally renowned beverage brand ...

The White House has responded to the backlash over Sydney Sweeney ’s American Eagle advertising campaign, calling it “warped” and “moronic.” “ [This is] cancel culture run amok,” White House ...

‘Strategic’ Sydney Sweeney knew ‘genes’ ad would be polarizing: experts In building her career, Sweeney has embraced a ‘headline-generating persona’ and may not be surprised that her ...

More recently, Sweeney’s in the news for an American Eagle denim ad campaign that plays to her bombshell looks.