Man-of-the-moment Walton Goggins is stepping up as Walmart's new hype man in fresh ads featuring an earworm track from The Who. The company revealed the image campaign featuring the on-trend actor ...

It does that brilliantly in a new ad campaign, entitled “ Walmart. Who Knew,” featuring The White Lotus star Walton Goggins, whose name makes him the perfect fit for the role.

According to a Walmart spokesperson, the ad campaign includes TV, online video, paid social and out-of-home ads. In the campaign, Walmart says, “We’ve been called a lot of things. A big-box store.