After American Eagle’s Sydney Sweeney debacle, an iconic American fashion brand shows how speaking to diverse consumers is a creative win.

Sydney Sweeney's recent partnership with American Eagle Outfitters has generated substantial online criticism. The ad ...

Vice President Vance mocked critics of an American Eagle jeans ad featuring Sydney Sweeney in an interview published Friday, blaming Democrats for public discourse arguing the commercial endorses ...

Did U.S. President Donald Trump post on Truth Social about "fat, ugly losers" criticizing the Sydney Sweeney American Eagle ...

As retailers shrink away from diversity, the iconic American brand has taken the opposite route—and outpaced the market.

Measuring the success of marketing campaigns isn’t always straightforward. But there are metrics and other data sources that can help measure ROI and reveal actionable insights.

Advertising campaigns typically promote a product or service. For example, a national automaker introduces a new vehicle model with print advertisements in newspapers and magazines.

Jalen Hurts is the first NFL player to endorse Sprite, and the Philadelphia Eagles quarterback continues to 'Keep the Main ...