Alaska Airlines Mileage Plan is a valuable airline loyalty program, thanks to its high-value airline partners like Cathay ...

Delta Air Lines' strong earnings and projected growth provided an early boom for the airline industry as the rest of the ...

Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix ...

The new base, slated to open in 2026, is part of the airline's "commitment to build Seattle into a global gateway." ...

Alaska Air Group Inc., the parent company of Alaska Airlines Inc., Hawaiian Airlines, Inc. and Horizon Air Industries Inc., ...

Alaska Airlines is preparing to exercise options for five Boeing 787-9s, as the Seattle 787 base has been confirmed.

Analysts expect that airlines will have a tepid earnings season as tariff uncertainty and declining U.S. dollar weigh on the ...

Alaska Airlines has appointed Joe Wonderly as vice president of labor relations and Allen Thieman as vice president of ...

Alaska Airlines has a straightforward approach to measurement and attribution. The company uses Google Analytics for multi-touch and data-driven attribution, paired with media mix modeling (MMM) ...

Alaska Airlines is moving ahead with plans to expand long-haul flying from Seattle-Tacoma International Airport (SEA) with an ...