Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

The influential former chief says doubters of the coffee chain’s comeback plan will be proven wrong.

Former Starbucks CEO Howard Schultz made a surprise appearance at the company’s Leadership Experience in Las Vegas.

The newest coffee or burrito innovation might not be spun out of the boardroom—but rather the weight room. Brian Niccol and ...

Analysts said CEO Brian Niccol's turnaround plan holds promise because Niccol has successfully led prior strategic ...

As Starbucks aims to bring back customers and assuage investors with its turnaround strategy, it is also winning over its ...

Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

Starbucks was once the undisputed king of coffee in China. Having opened its first branch in the country in 1999, the company used its first-mover advantage to build and dominate a thriving coffee ...

The coffee giant doesn’t plan to raise prices at least until fall as it works to lure back once-loyal customers.

Starbucks’ focus on employees becomes more apparent with its turnaround strategy, giving store managers a reason to cheer.

The Green Apron model includes in-store technology to more efficiently sequence orders, as well as a dedicated barista for ...

Starbucks SBUX.O CEO Brian Niccol told Reuters on Tuesday that he would accelerate the rollout of the coffeehouse chain’s new ...