In this article, we explore how Omnicom’s acquisition of IPG reshaped global advertising and signaled a shift from creative ...

More Better Ads For all the talk of “enshittification” on the web thanks to advertising, evidence suggests that increased ad ...

In a deal that will reshape the advertising and communications industry, Omnicom has completed its $13 billion deal for Interpublic, creating a marketing behemoth that will seek to leverage its scale ...

Omnicom has closed its $13.25 billion all-stock acquisition of The Interpublic Group of Companies, Inc. (IPG), creating the world’s largest media buying advertising agency with over 100,000 employees ...

BRUSSELS, Nov 24 (Reuters) - The EU Commission on Monday said it had unconditionally approved Omnicom Group's (OMC.N), opens new tab $13.25 billion all-stock deal to buy rival Interpublic Group (IPG.N ...

With Omnicom closing the IPG acquisition for $9 billion, we break down the key milestones that have shaped the ...

In November 2025, social media users (archived) began posting screenshots (archived) of an email purportedly from PayPal (archived) about money they had apparently received from an "FTC Prime ...

Amazon has emerged as a formidable challenger to The Trade Desk’s DSP market share. And at least one major agency holding company might be pivoting a large share of its programmatic business to Amazon ...

Alex Lubar, global chief executive at DDB Worldwide, has left the Omnicom Group advertising agency network to become chief executive officer at Fundamentalco, a brand consulting firm that caters to ...

The MarketWatch News Department was not involved in the creation of this content. Following a public comment period, the Federal Trade Commission has approved a final order to settle Federal Trade ...

Reports of DDB’s demise may be exaggerated. But even if the brand survives Omnicom’s guillotine, the system that created it is already gone. Or why the age of names, myths, and craftsmanship is giving ...