Older generations have the funds to spend, while the youth has the TikTok spotlight. Who will win the brand wars?

Language is ever evolving, and that’s never been more evident than when listening to Gen Z and Gen Alpha talk. They say the ...

Ahead, learn more about Gen Alpha’s media habits and how to create healthy boundaries around screen time and “unfiltered” ...

Gen Alpha – individuals born after 2010 – is facing something unprecedented. Artificial intelligence (AI) is reshaping how ...

Explore how constant screen exposure and algorithm‑driven content are clouding Gen Z and Gen Alpha’s focus, memory, and ...

Shopify reports millennials prioritize convenience, wellness, and nostalgia in spending, favoring subscriptions and online ...

AMD's next-generation RDNA 5-based 'Alpha Trion 4' and 'Alpha Trion 3' aka AT4/AT3 specs leaked: desktop RDNA 5 cards rumored ...

As long as youth culture has existed, adults have been mystified, perplexed, and even threatened by it. At least once a week ...

Some dangerous interactions have sparked serious concerns about AI reinforcing delusional thinking, and even egging on ...

Times have changed quite a lot since we went over terms like “Alpha Sigma" and “Skibidi Ohio Rizz." The language of "the kids ...

New research reveals trends involving the digital-first generation in Malaysia, and how parents engage them when it comes to money matters.

Retro watches are here to stay for generations to come ✓ Here's why ✓ Because “faustalgia” keeps “fauxtina” alive ✓ ...