Older generations have the funds to spend, while the youth has the TikTok spotlight. Who will win the brand wars?

Language is ever evolving, and that’s never been more evident than when listening to Gen Z and Gen Alpha talk. They say the ...

Ahead, learn more about Gen Alpha’s media habits and how to create healthy boundaries around screen time and “unfiltered” ...

Gen Alpha – individuals born after 2010 – is facing something unprecedented. Artificial intelligence (AI) is reshaping how ...

Explore how constant screen exposure and algorithm‑driven content are clouding Gen Z and Gen Alpha’s focus, memory, and ...

AMD's next-generation RDNA 5-based 'Alpha Trion 4' and 'Alpha Trion 3' aka AT4/AT3 specs leaked: desktop RDNA 5 cards rumored ...

As long as youth culture has existed, adults have been mystified, perplexed, and even threatened by it. At least once a week ...

Some dangerous interactions have sparked serious concerns about AI reinforcing delusional thinking, and even egging on ...

A teen’s study on AI and Gen Alpha slang suggests that AI moderators may not be catching online harassment between young ...

Think you know what your kids are talking about? Think again. See if you can keep up with Gen Alpha's newest sayings.

The stereotype of the junk-food-demanding picky eater is outdated. Many Gen Alphas are sophisticated foodies, with 32% ...

Knowa De Baraso, the teen pundit who made a splash at the DNC, blends pop culture and politics in a new podcast for Reasoned ...