Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first ...

The first AI-powered product could launch later this year.

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

A trailblazing new partnership will bring AI power to bestselling toys. Mattel announced on Thursday that it had signed a ...

The Melbourne-based independent music giant partners with Mattel, Bucket Listers and Chadstone shopping centre on the Barbie ...

The collaboration is still at an early stage, with the toy maker also planning to create digital assistants based on Mattel ...

As part of the partnership, Mattel will also use tools like ChatGPT Enterprise to boost creativity and streamline operations ...

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

Mattel is partnering with OpenAI to develop its first artificial intelligence-enabled product, expected to launch later this year.

Mattel entered into a strategic partnership with OpenAI Thursday as part of the toymaker’s pursuit to develop AI-powered ...