The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

A shocking announcement from AMC has left movie-goers fiercely outraged. Anyone who has gone to the cinema knows the torture ...

AMC Theatres has partnered with National CineMedia to showcase pre-movie advertising starting July 1. This new "platinum spot ...

AMC is adding more commercials before screenings, and movie-goers are not taking it well. The theater chain announced this week it has struck a deal to air a new wave of pre-movie ads starting July 1.

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

If you’ve ever checked your watch 15-20 minutes into what should’ve been the start of your movie, only to be greeted by yet ...

AMC reaches agreement with National CineMedia to run more advertising in theaters. AMC to receive a cut of ad sales. Stock up ...

The National Centre of Meteorology (NCM) has predicted light rainfall for three consecutive days, starting Friday and ...

Word got out today that the No. 1 circuit, AMC Theatres, was going to start running more advertising during their pre-shows ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

AMC, the largest theater chain in the United States, will soon start showing even more commercials before the start of a movie. This is on top of the usual 20 minutes of trailers and ads already shown ...