Coming in 2027, Tokyo is set to welcome a new kind of cultural playground: JAPA VALLEY TOKYO, the brainchild of Pharrell Williams and NIGO.

Japa Valley Tokyo is the brainchild of creative heavyweights Pharrell Williams and Nigo, in collaboration with Japanese hospitality group Not A Hotel. If that name rings a bell, it’s the same team ...

Coming in 2027, Tokyo is set to welcome a new kind of cultural playground: JAPA VALLEY TOKYO, the brainchild of Pharrell ...

The first batch of a three-part drop, which includes a giant plush bear, a Beats speaker holder, and co-branded T-shirts, ...

In 2027, Tokyo will welcome Japa Valley Tokyo, a 2.5-acre cultural district led by Pharrell Williams, NIGO, and hospitality ...

What happens when two of the most influential tastemakers of the past two decades take on one of fashion’s most iconic houses ...

Producer Pharrell Williams and fashion designer Nigo are collaborating with Japanese hospitality brand Not A Hotel to design a commercial district in central Tokyo. Set to open in 2027 in the ...

Japa Valley Tokyo near Yurakucho Station will feature fashion, art, food and more ...

Penfolds has just presented its final collaboration with creative partner and world-renowned designer, NIGO. The limited-edition release is titled 65F by NIGO — and it’s exclusively available ...

Nigo is making news all over this fashion week, moonlighting as Pharrell Williams’ wingman at Louis Vuitton for fall 2025, and presiding over his first dedicated menswear show at Kenzo since ...

From Nigo's Birkin bags to Pharrell's gilded Blackberry—the creatives' personal effects are going up for sale.