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LSU, Nike and NIL

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Nike launches NIL collective with LSU athletes, extends partnership with program

Nike is expanding its footprint in the name, image and likeness space.

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LSU, Nike Announce Long-Term Contract Extension, NIL Deals for Top Athletes

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Nike deal takes LSU into next generation

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LSU announces extension, new NIL program with Nike

LSU not only announced it is reupping its long-term partnership with Nike ON Thursday but that the school will be at the forefront of a new Name, Image and Likeness venture through the global brand as...

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LSU Tigers Announce Extension With Nike Through 2036, Blue Ribbon Elite NIL Program

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Nike announces extension with LSU, signs 10 Tigers athletes to NIL deals

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How Texas Tech became a player in the NIL revolution behind lineman turned oil tycoon Cody Campbell

LUBBOCK - True feelings often get revealed in the digital town square. Texas Tech fans were apoplectic after a 41-27 loss to Colorado last November. The chairman of the Tech board of regents was so mad, he posted on X that it was "awful officiating" and ...

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How College Athletes' Paychecks Are Changing the Game

Learn the new profit rules for college sports and the ways that name, image, and likeness (NIL) guidelines and revenue-sharing opportunities are having an impact on students and schools.

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College Softball Trailblazer Named to Forbes 30 Under 30 List

At the age of 22, Nijaree Canady has accomplished more than her peers can say. After two outstanding seasons at Stanford, where she was named the USA Softball

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LSU, Nike and NIL

How Texas Tech became a player in the NIL revolution behind lineman turned oil tycoon Cody Campbell

How College Athletes' Paychecks Are Changing the Game

College Softball Trailblazer Named to Forbes 30 Under 30 List

How Texas Tech became a player in the NIL revolution behind Cody Campbell