Childcare experts called on Mattel to end a previously-announced collaboration with OpenAI that would implement the ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

Mattel may seem like an unchanging, old-school brand. Most of us are familiar with it—be it through Barbie, Fisher-Price, ...

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

EL SEGUNDO, Calif., June 12, 2025--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and OpenAI ...

"With OpenAI, Mattel has access to an advanced set of AI capabilities alongside new tools to enable productivity, creativity and companywide transformation at scale," he added in a statement.

AI-powered toys can give children the illusion of real human empathy. However, this pretend intimacy can be harmful to ...

In this episode of Marketing Vanguard, host Jenny Rooney sits down with Lisa McKnight, EVP and chief brand officer at Mattel, ...

After years of hesitancy and hand-wringing about A.I., schools are starting to experiment with chatbots — some with enhanced ...

The Mattel deal follows partnerships OpenAI has signed with a range of media companies, including The Atlantic, News Corp., The Daily Telegraph and The Financial Times.