Gamers question fairness after new pricing approach quietly appears on popular console store.

WWE fans could get a nice discount on WWE 2K25 — if they live in the right place. According to PSPrices, Sony is currently running A/B testing on the PlayStation Store for a dynamic pricing experiment ...

Sony has been reportedly testing dynamic pricing on the PlayStation Store for months.

Sony appears to be testing dynamic pricing on the PlayStation Store, where some users may see different discounts for the same game depending on account or region. The post Sony may be testing dynamic ...

TL;DR: Sony is testing dynamic pricing on select first-party PlayStation Store games, adjusting prices based on user data like playtime and location. Since November 2025, over 190 games across 70+ ...

Sony is reportedly testing dynamic pricing on the PlayStation Store. As first reported by PSprices, Sony is allegedly running an A/B testing system that shows different prices to different users as ...

Following Apple’s recent class action lawsuit, it’s now Sony’s turn as it’s taken to court over alleged unfair pricing on the PlayStation Store.

Layoffs have hit Electronic Arts again, this time focused on the studios supporting Battlefield 6. EA has laid off an unknown number of individuals across DICE, RIpple Effect, Motive Studios, and ...

DLSS 4.5's Dynamic Multi Frame Generation update and release is on track for March 31, with hundreds of games supported on day one.

Buying a new TV in Australia isn’t as simple as it used to be. Walk into any electronics store and you’ll see everything from affordable and reliable 4K TVs under $1,000 AUD to premium OLED and ...

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