Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences.

Roblox is going to let creators sell physical items from their games. The company has been testing its tools to do so since ...

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Roblox (NYSE: RBLX) has nearly 100 million daily active users on its gaming platform on average. There's no need for an ...

Brands can now sell physical products within their virtual Roblox experiences and link real-world products with digital items ...

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.