Sanrio is way more than just Hello Kitty, and out of the hundreds of other characters, you should definitely know these ten.

A new series of odd items based around the back ends of various Sanrio mascots turn their butts into adorable hair clips and ...

Avail will stock some new shirts and accessories featuring character combinations for Sanrio and Vocaloids like Hatsune Miku and Cinnamoroll.

Sanrio opened up pre-orders for a new collection of goods that feature the butts of popular mascots like Pompompurin and ...

Fans of all things kawaii are in for a treat as Sanrio and CROCS unveil a collaboration that’s bursting with charm, nostalgia ...

Hello Kitty owner Sanrio Co. surpassed Japan’s biggest company Toyota Motor Corp. in stock turnover last month on the firm’s ...

Sanrio’s lineup boasts hundreds of unique characters, and each year, the company hosts a character ranking contest on its ...

Honor of Kings has once again announced a collaboration with the Japanese franchise Sanrio, featuring skins and loading ...

Sanrio, the 64-year-old company behind the iconic Hello Kitty brand, is thriving once again with a modern makeover.

Check out this Naraka: Bladepoint x Sanrio Characters collaboration trailer for the upcoming Too Cute to Counter crossover event which brings the world of Sanrio to the melee battle royale game.

Shares of Sanrio, which was added to MSCI’s Japan index last month, jumped 12 per cent in May. Read more at straitstimes.com.