Pairing AI with cultural intelligence is important for brand growth and audience understanding, and IGNE’s new AI platform is ...

Incumbents WPP and Omnicom Group also participated in the review, according to people familiar with the matter.

Since launching last September, the social media series “Shop Cats” has integrated sponsors such as Hulu, Hinge, Steve Madden ...

Gemini will now be able to follow consumers everywhere, potentially meddling in how brands engage with them on their websites ...

By 2030, AI and agent-driven commerce will force brands to embrace agile, data-connected experimentation to stay relevant.

The world's attention turns to North America in June for soccer's biggest spectacle—an early look at the tournament's biggest sponsors and how AI and politics could affect the event.

Since launching last September, the social media series “Shop Cats” has integrated sponsors such as Hulu, Hinge, Steve Madden ...

AI is transforming marketing, but its full potential depends on building connective infrastructure that enables real-time ...

A two-minute spot from GS&P and director Lance Acord show how WiFi, mobile, and entertainment can actually work together.

This essay is part of Ad Age’s Future of Advertising 2030 series exploring how marketing, media and creativity will evolve ...

Since launching last September, the social media series “Shop Cats” has integrated sponsors such as Hulu, Hinge, Steve Madden and Smalls, a cat food brand.

Since launching last September, the social media series “Shop Cats” has integrated sponsors such as Hulu, Hinge, Steve Madden and Smalls, a cat food brand.