Ndidi Oteh, the new global chief executive of Accenture Song, discussed navigating change and scale, plans to expand in media ...

After months of delays, the athletic wear giant is betting big on Kardashian’s star power to jumpstart lagging sales and claw ...

Legal and regulatory experts expect litigation to arise if the FDA seeks to enforce its pharma DTC ad crackdown, though how it might play out is nuanced.

A shift to semiannual reporting could raise both workload and risk for financial comms professionals, as longer periods ...

Willem Dafoe’s limited-edition collaboration and hilarious starring turn in the Tim Pope-directed film for the whisky brand ...

For medical marketing agencies, chief communications officers serve a key function as messengers for the brand — both ...

Dubbed the “social media dark horse,” Reddit has earned recognition for its growing importance in health and wellness ...

Amazon, which denied the FTC’s claims, hosts 200 million Prime users in the U.S. alone; and earned $44 billion from primarily ...

As trainer drops go, few have matched the anticipation and excitement surrounding the release of the first Air Jordan shoe in ...

Following Credos research that found a feeling of belonging is no longer tied to days spent in the office, Campaign asked ...

This week’s Brand Brief gives us both humorous method acting and Method, the soap, as well as a delicious new nostalgic entry ...

When we're in times of inflation or economic contraction, brands are more and more focused on down-funnel selling. They're ...