Unlike standard attribution (or ROAS), incremental metrics isolate the sales lift from advertising through control groups that precisely match the exposed audience. This ensures that only the true ...

Special offers, discounts or promotions were the top motivators (34%) for buying frozen foods, followed by curiosity about ...

Traditional snack staples like chips are dominating this year's Super Bowl shopping lists. While 65% of U.S. consumers plan ...

According to Sarah Marjoram, MS, RDN, a dietitian who specializes in food as medicine, “When it comes to improving health, ...

Natural Grocers by Vitamin Cottage Inc. has released its “ 2024 Sustainability Report,” which highlights how the United ...

Harris Teeter is dedicated to fighting food insecurity through monetary and food donations, roundup campaigns and volunteer ...

Associated Food Stores (AFS) has introduced its Tiered Incentive Discount (TID) program that offers increasing discounts ...

Under a new contract with DeCA, NCR Voyix will service hardware and software at military facilities worldwide, including the ...

Iconic restaurant chain Dunkin’ is enabling more satisfying coffee experiences at home with a Cold Foam Creamers line and a ...

Join NielsenIQ to explore how retailers and brands can adapt pricing and promotional strategies to align with ongoing shifts ...

Just in time for the Big Game, Häagen-Dazs has introduced Belgian Waffle Cones, a line of premium ice cream snacks that ...

Kroger Health, the health care division of The Kroger Co ., has introduced OptUP Your Nutrition, a new free nutrition ...