Razor brand Dollar Shave Club hosted 23 men on three-day retreat for them to test the new product and deliver the campaign ...

At Shoptalk Fall, Ace Hardware’s top marketer talks about how having a clear pursuit drives all of its initiatives, from ...

Camp, a children’s entertainment and retail brand, is attracting 2 million consumers to its locations each year by creating interactive experiences to its ticketed events, co-CEO Jenica Myszkowski ...

At Shoptalk Fall, Target’s VP discusses how the mass merchant is overhauling its on-site search technology so it can ...

The widespread usage of AI answer engines is shifting B2B marketing strategies significantly, according to an INBOUND ...

Searchmetrics studied 10,000 top keywords; 300,000 websites; and millions of links, shares and tweets. The company compared potential ranking factors and found that social media signals are strongly ...

Best Buy is making use of its in-store screens by allowing advertisers to do a store takeover with a new offering from the ...

Rewards programs make shoppers more loyal to a brand and more likely to recommend it, according to a new study.

The brand’s new “Made Possible” campaign is "a celebration of hard work and the people who build the world around us," says Norma Delaney, VP of Global Brand Marketing at Carhartt.

Flushable wipes brand Dude Wipes shares its growth path to 10 million households, its plan for 200 events this year and its recent ‘smear’ campaign. The brand manufacturer of flushable wipes knows its ...

With billions of listings on eBay.com, the marketplace is no stranger to the complexities of matching unique products to ...