Join MarketingProfs on August 15 for our B2B Marketing Trends Friday Forum. Includes three educational sessions, live Q&A, ...

Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...

How do you capture attention in B2B? The same way the world's best media do! Matt Locke of Storythings reveals the power of story, formats, and the human voice in your B2B content strategy. Register ...

AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next.

Marketing Content - Seasoned content marketing expert Ryan Brock shares his vast experience and knowledge of pillar-based content, providing viewers with a comprehensive understanding of how to ...

Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent ...

Social Media Marketing - This infographic covers five key social media ad shifts that marketers should be watching, and it explains which industries each shift is most relevant to.

Respondents say the top channels their company plans to invest more marketing budget in are content marketing/SEO, LinkedIn outreach, and PPC advertising. About the research: The report was based on ...

Marketing Strategy - This infographic looks at the top pipeline growth challenges facing B2B marketers, six common characteristics of high-performing revenue marketing teams, and other key insights ...

AI adoption in ABM is rising fast. This article explores current use cases, challenge, and what's next for B2B marketers.