Before I answer that question, first I need to explain what structured data is. In its simplest sense, structured data is information formatted in a way that can be universally understood. For ...

What’s the impact of social media on consumer buying decisions? How does social media buying look today? How can it change in the future? Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich ...

If you aren’t the marker leader, sometimes the best time to grab traffic and customers from your competition is when they screw up. You may notice that when your competitor makes a big mistake they ...

SEO can be overwhelming for any number of reasons. Between local considerations, seeding the right content in the right places, and various other on-page and off-page factors, it’s tough to know where ...

A comprehensive video marketing guide that outlines everything you need to know for success on the world's second most popular search engine, YouTube. YouTube’s popularity has made it the second most ...

This morning, Animoto reported new survey results that show video has a positive impact on purchase decisions and drives brand engagement. The new Animoto Online and Mobile Video Study surveyed 1,000 ...

Instagram is a powerful visual platform for digital marketers to take advantage of. Naturally, anybody taking part in a multichannel marketing strategy understands that efforts to market your ...

Finding the perfect image can be crucial to grabbing the audience's attention, livening up a page, or illustrating a point. To do that, you of course need a good search engine. The web has plenty of ...

No story, no sales. Think it’s an exaggeratedly bold statement? I dare not. In fact, according to Arianna Huffington, “People think in stories, not statistics, and marketers need to be master ...

As voice becomes dominant in search, and users turn to social media, apps and news aggregators for their content – and not to mention the rise in virtual reality – Kevin Gibbons asks whether we will ...

The term artificial intelligence (AI) is an umbrella term that covers a wide range of machines that learn through the data that we feed them with to perform certain cognitive tasks just like humans.

When you think SEO, naturally you think Google. Some of you might even think Bing, Yahoo, Yandex, or Baidu depending on your target location. But the often-forgotten search engine when it comes to ...