Barclays has expanded its sponsorship presence in UK sport to include cricket for the first time via an agreement with ...

Plans to stage the inaugural edition of the International Olympic Committee’s Olympic Esports Games in Saudi Arabia later ...

DAZN continued to be a definitively loss-making venture in 2023, posting a group loss of $1.4bn (€1.33bn) and an operating ...

Ziggo Sport has renewed its broadcast rights to American racing series Imsa, IndyCar and Nascar in the Netherlands, ensuring ...

More change is expected at the sports portfolio of Ineos after it emerged the global chemicals company has split from British ...

The French forward’s deal with the Decathlon brand, a relatively small player in the football boots sector, draws parallels ...

The Swiss Football League (SFL) has announced a new five-year agreement with online retailer Brack to be naming-rights ...

Diamond League rights are changing hands in Germany from this year, with Sportdeutschland.TV, the streaming platform of DOSB ...

Swatch group-owned watchmaker Tissot has signed its second extension deal with the NBA, WNBA and NBA G League as it ...

Women’s football in Saudi Arabia is on the cusp of a transformative era, as highlighted in NEOM’s latest report, Pioneering ...

The Greek Super League is to sell collective domestic broadcast rights to nine of its 14 top-tier clubs with the ‘big five’ ...

HSBC is back on the UK grass court tennis scene after losing its Wimbledon sponsorship, signing up as the title sponsor of ...