New National Rugby League (NRL) entrant Perth Bears has signed up Cash Converters as its first ever front-of-shirt sponsor.

EHF Marketing will sell media rights to European club handball competitions from 2026, but Infront will retain its full sales ...

Cadillac is returning as a title sponsor of a PGA Tour tournament for the first time in a decade, putting its name to the new ...

The Big 12 is in advanced talks with a private equity firm backed by RedBird Capital Partners and Weatherford Capital to ...

AS Roma has ended its long-running search for a sleeve sponsor, announcing a new deal with budget airline Wizz Air.

The Triathlon World Tour is to debut in 2027, the latest development in the burgeoning relationship between the Professional ...

The Agnelli family has unanimously rejected a bid from cryptocurrency firm Tether for its majority stake in Serie A club ...

Nascar has settled a lawsuit with 23XI Racing and Front Row Motorsports over a dispute relating to charter negotiations, with ...

The International Cricket Council (ICC) has insisted that JioStar remains committed to its lucrative media rights contract, ...

Arsenal has signed a sponsorship with global payroll and HR platform Deel, which is expected to escalate into a sleeve deal ...

Louis Vuitton will take over from LVMH Moët Hennessy group stablemate Tag Heuer as title sponsor of the Monaco Grand Prix in ...

AFC Bournemouth has become the first Premier League club to announce a new sponsor to combat next season’s front-of-shirt ...