Right now, the stakes feel higher than ever. Against a backdrop of historic rollbacks in women’s rights – most notably the overturning of Roe v. Wade in the U.S. – there’s a growing sense that the ...

Why is this work relevant for Creative Strategy? It's not every day that a furniture company changes tax laws. Canadians were being taxed twice on second-hand items. IKEA saw this unfair tax policy ...

Why is this work relevant for Creative Effectiveness? At a difficult moment for the brand, when both consumers and B2B partners were at risk of switching to cheaper alternatives, the Heinz Ketchup ...

Why is this work relevant for Creative Strategy? Heineken's 150th anniversary campaign challenged how anniversaries are supposed to be celebrated. Because, you know, nobody really cares about them. So ...

Understand what makes creative campaigns effective using best practices, benchmarks and unique frameworks. Harness the force of creativity in your work by staying on top of best practices, benchmark ...

Shot on iPhone” Lunar New Year campaign film tells a personal story of a young girl’s journey teased by classmates as ...

Apple aimed to foster empathy and connection through its heartfelt holiday campaign, "Fuzzy Feelings," released globally just before Thanksgiving. See more ...

Orange, France's leading telecommunications provider, gained strong attribution in the media after creating a CSR brief to tackle the prejudices against women's football.

The world’s best companies and campaigns for creativity, according to the WARC Creative 100. The top 10 campaigns include five campaigns focused on sport: Orange promoted WoMen’s Football, Coors Light ...

Hours after the US president announced 25% tariffs on products coming from Mexico and Canada, his commerce secretary was already suggesting there would “probably” be a deal to reduce them – it’s a ...

Many Canadians report that they are buying fewer American products and avoiding US-owned stores and restaurants in protest at the threat of US tariffs and annexation, but entertainment brands appear ...

Chinese consumers are prioritising products with the best functional benefits, as brand loyalty drops to its lowest level in history, with the preference for local brands reaching 77% in 2023, a 21% ...