Others lamented the absence of wraps from the Angus Snack Wrap line (featuring half an angus burger patty), which came in ...

McDonald's has added many new items to the menu over the summer including the return of the Snack Wrap and Spicy McMuffins to ...

“Consumers responded favorably to the return of the Snack Wrap,” R.J. Hottovy, head of analytical research with Placer.ai, ...

McDonald’s is leaving “no stone unturned” when it comes to finding ways to drive traffic-led growth and strengthening its ...

McDonald's CEO Chris Kempczinski said it was critical for the fast food chain to 're-engage' lower-income consumers.

The popularity of Snack Wraps caught McDonald's off-guard The fast-food giant underestimated how well the product would sell in its early days, which prompted shortages and frustrated some operators.

Early data suggests the return of McDonald’s Snack Wraps is winning over customers. After a nearly decadelong hiatus, the burger chain brought back the popular menu item earlier this month. So ...

McDonald's Snack Wraps are bringing customers back to its U.S. restaurants and fueling same-store sales growth. A Numerator survey of more than 200 verified buyers of the McDonald's Snack Wrap ...

Early data shows that McDonald’s snack wraps are driving traffic and sales growth for the burger chain.