Starbucks reveals plan to keep customers in stores longer
During Starbucks's latest earnings call, CEO Brian Niccol revealed that the company will return the condiment bar and several ...
Did Starbucks change its name?
Starbucks is rebranding to "The Starbucks Coffee Company" under the leadership of CEO Brian Niccol, as he makes other ...
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Starbucks Plans To Cut 30% Of Menu By 2025, Aims To Streamline Offerings And Address Sales Decline
Starbucks is set to cut about 30% of its menu offerings by the end of 2025, aiming to streamline its menu and address ...
Starbucks says it will reduce its food and beverage menu by 30% by the end of 2025
Starbucks CEO Brian Niccol revealed during the company’s first quarter fiscal year 2025 earnings call that the coffeehouse ...
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Brian Niccol wants to double Starbucks’ US footprint
A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.
30% of Starbucks menu to be cut, CEO says
Just like its cafes, Starbucks’ menu is set to undergo a major overhaul. Starbucks chairman and CEO Brian Niccol said in a ...
Starbucks Cutting 30% of Its Menu as Sales Keep Dropping
Sales dropped 4% in the U.S. and worldwide in the latest quarter, compared to the previous year, marking the fourth quarter of declines in a row. Niccol, who was nabbed from Chipotle, is reportedly ...
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Starbucks Coffee Plans to Make a Big Change(s) This Year
This isn't going to happen right away, however. This will be a gradual change that will continue throughout the year of 2025.