While Texas Tech seems to be benefiting in the NIL era, programs like Maryland are hoping revenue share leads to a level ...

The Red Raiders will spend a little under $30 million on their football team this fall as Texas Tech and other schools deal ...

Texas Tech has been under a lot of heat as they flex their name, image, and likeness (NIL) muscles on the recruiting trail and in the transfer portal. Their new ...

When five-star offensive tackle Felix Ojo committed to Texas Tech earlier this month, it made waves on a national level.

In a new report by The Athletic, the conference’s coaches were granted anonymity when speaking about Tech’s $55 million NIL payload.

The Red Raiders have made a significant financial investment in Texas Tech's 2025 roster in an effort to deliver a ...

Texas Tech has won double-digit games just one time in the last 48 seasons, but it is trying to change that pattern of ...

Texas Tech is investing a lot of money into its athletes, and has brought in a lot of football players from the transfer ...

Guyton has become one of the most sought-after recruits in the 2027 class, as Rivals Industry Rankings place him as a ...

The guy who spearheaded efforts to bankroll a Texas Tech football roster is also advocating for regulatory spending in ...

Revenue sharing revs up as Texas Tech football players receive contracts. Here's what went into negotiations and the players' ...

Texas Tech athletes' NIL deals reach $370K. Don Williams. Lubbock Avalanche-Journal. About one-fourth of Texas Tech athletes have disclosed some form of opportunity to profit from their name, ...