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Why the ‘Tim Cook Doctrine’ Is Preventing Apple From Winning at AI
Under Cook’s leadership, both as CEO, and before that as COO, Apple brought its most important technologies in-house. It designs its own chips, manages its own supply chain, and oversees a services ecosystem that generated nearly $100 billion in revenue last year alone.
The latest tremors came when Apple announced chief operating officer Jeff Williams would retire by yearend after 27 years.
Even as Apple faces mounting challenges — from AI stumbles to fading product innovation — the 64-year-old chief executive retains firm control.
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