Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art ...

Apple Inc. (NASDAQ: AAPL) is doubling down on its entertainment business with a high-stakes movie, "F1," featuring the ...

Apple CEO Tim Cook pulls back the curtain on the tech giant's film and television strategy, including spending millions on ...

In a new interview, Apple CEO Tim Cook and other execs go in-depth on why Apple TV+ exists and is just now hitting its stride.

Apple's iOS 26 has been announced. Here's when it's expected to launch, how to get beta updates on iPhone and what iPhones ...

Rotten Apple: are we finally watching the death of the iPhone? - As Donald Trump turns on Tim Cook and rivals gain traction, ...

Apple’s Worldwide Developers Conference (WWDC) began with a keynote speech from CEO Tim Cook at 1 p.m. ET. Cook has unveiled ...

Apple heads into its annual Worldwide Developers Conference (WWDC) beginning Monday with little to no progress in artificial ...

Apple's highly anticipated annual showcase on Monday appeared to underwhelm investors and analysts, as the tech giant failed ...

Tariffs, production costs and the economy could all impact the price of the new iPhone but don't panic just yet.

Siri’s overhaul has been indefinitely postponed, and Apple Intelligence is no match for other voice-activated AI assistants, ...