He-Man battles Skeletor in a modern reboot of the 1980s kid-friendly franchise "Masters of the Universe." But is it suitable ...

One Reddit user praised the packaging but advised against using the product.

AI teddy bears produced sexually explicit content and dangerous advice for children, prompting experts to warn against ...

US actor Tom Hanks has said the latest Toy Story film highlights children's addiction to screens, an issue that he says ...

Oh, the feeling of relief when my tween daughters tugged me past Sephora and straight into a toy store, hunting for NeeDoh squishies. Not Drunk Elephant moisturizer. Not fake nails. Not “anti-aging” ...

These cuddly, connected companions could disrupt everything from make-believe to bedtime stories. No wonder some lawmakers want them banned. But if you browse for AI toys on Amazon, you’ll mostly find ...

For a toy famed for its exquisite squishiness, NeeDoh’s sales in its first decade were decidedly solid. Then it became a social-media phenomenon, and everything changed. The brightly colored, easily ...

As a kid, finding a toy in your cereal was like striking gold. Plenty of us share memories of fixing our breakfast cereal and beaming with excitement as a fun little toy topples out of the box. It’s ...

Kellogg's is bringing back toys in its cereal boxes for the first time in over a decade to celebrate Toy Story 5, including Frosted Flakes, Froot Loops, AppleJacks, and Corn Pops. This welcome ...

From Stanley water cups to Trader Joe's tote bags, trendy items have a long history of drawing attention online and bringing shoppers to stores in search of the latest fad. Right now, that interest is ...

If your kids have fallen victim to the wildly viral “bath bomb with turtle inside” videos spamming social media channels right now, you’re not alone. My 6- and 3-year-olds have been campaigning for ...

I'm a mom with 15+ years of experience covering health and science. The North American International Toy Fair—or just Toy Fair to those in the business—is the largest U.S. trade show for the toy ...