E-commerce businesses and online retailers are seeking methods to increase revenues with the rising use of AI.

Virtual try-on is gaining traction. Google is extending its AI powered VTO feature with personalised avatars and VTO app Doji ...

Most shoppers are satisfied with AI product recommendations, but a new study shows lingering distrust in AI-driven advice and ...

From personalized recommendations to seamless customer service, AI agents are redefining the way consumers shop, making every ...

Also: A Wix executive explains how YouTube draws more shoppers, Target is succeeding with self-checkout, Google still ...

A study by IIM Lucknow highlights the negative impact of greenwashing on brand trust and consumer behavior. By using ...

AI is redefining digital commerce with fraud prevention, personalized experiences, and secure transactions.

Ralph Lauren, Revolve Group and Williams-Sonoma are prioritizing investments in the technology amid economic headwinds.

One month of web browsing data shows most respondents visited a search page with an AI-generated summary, but visits to ...

OpenAI on Monday announced it is adding specialized shopping features to its ChatGPT chatbot. Some tech watchers see the move as an effort to compete with AI rival Google by creating a better, more ...

In this interview, Rajesh Chopra of Mastercard explains how GenAI is transforming boardroom decisions, boosting cybersecurity ...

Sam's Club is swapping checkout lanes for checking out with its app for a more streamlined shopping experience, but will it ...