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AMC is joining major competitors in running even more commercials before the movie begins starting July under a new partnership with NCM.

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new partnership with NCM.

AMC to start showing pre-movie commercials, making wait times even longer The company is joining its competitors Regal and Cinemark who play pre-movie commercials in addition to movie trailers.

Starting July 1, AMC Theatres will run an additional ad with the already existing pre-movie commercials and movie trailers, reports confirmed.