AMC Theatres CEO Adam Aron provided some further details in an earnings call on Monday about his company's plans to reduce ...

Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre ...

AMC Theatres' CEO Adam Aron announced during an earnings call on Monday that the company would be cutting down on its pre-show marketing. “It’s not that there’s been a change of heart...but we also ...

EXCLUSIVE: After some major studios clutched their pearls over AMC Theatres’ decision to book more ads before each movie’s ...

Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect.

AMC 34th Street theater reopens after COVID-19 closures, Friday, March 5, 2021, in New York. (Photo by Evan Agostini/Invision/AP, File) Author: Melissa Hernandez De La Cruz Published: 12:02 PM EDT ...

In a recent change, AMC Theatres is warning customers that their movies may not actually start at their listed showtimes due to extra ads. Here’s what you need to know about the change.

The ad expansion is a departure from the theater giant’s prior stance. In 2019, when top competitors Regal Cinemas and Cinemark Theatres inked similar deals with National CineMedia, AMC refused ...

AMC 34th Street theater reopens after COVID-19 closures, Friday, March 5, 2021, in New York. (Photo by Evan Agostini/Invision/AP, File) ...