Get ready to see more advertisements before films at AMC Movie Theatres. Starting July 1, AMC will run a “platinum spot” with pre-movie commercials alongside traditional film trailers that play for ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

AMC reaches agreement with National CineMedia to run more advertising in theaters. AMC to receive a cut of ad sales. Stock up ...