It shows how significant the movement is for even global brands such as Nike, Adidas, Coca-Cola, Starbucks, etc., to believe that they need to incorporate Web3 to maintain their cultural relevance.

To continue that longstanding cultural play, Adidas brought together three figures who made an impact in the ’90s — actor Jackson, musician Elliott and skateboarder Gonzales — with a diverse ...

Adidas apologized for the “negative impact” its Munich Olympics-themed ad had on Bella Hadid and other models who starred in the controversial campaign. “Connections continue to be made to ...

Key Facts Adidas CEO Bjorn Gulden said “loss of Yeezy… [is] of course hurting us” as the company announced a better-than-expected quarterly profit of $66 million (€60 million).

Adidas has apologized to supermodel Bella Hadid for "any negative impact" stemming from the outcry over its decision to showcase the pro-Palestinian celebrity as the face of its 1972 Munich ...