It shows how significant the movement is for even global brands such as Nike, Adidas, Coca-Cola, Starbucks, etc., to believe that they need to incorporate Web3 to maintain their cultural relevance.

To continue that longstanding cultural play, Adidas brought together three figures who made an impact in the ’90s — actor Jackson, musician Elliott and skateboarder Gonzales — with a diverse cast of ...

Adidas apologized for the “negative impact” its Munich Olympics-themed ad had on Bella Hadid and other models who starred in the controversial campaign. “Connections continue to be made to ...

To continue that longstanding cultural play, Adidas brought together three figures who made an impact in the ’90s — actor Jackson, musician Elliott and skateboarder Gonzales — with a diverse ...