Superstar' back into the cultural spotlight with a bold reminder that the original streetwear icon isn’t just a throwback.

DesignSingapore Council (Dsg) has launched "Nation by design", a new national campaign that positions design as a core driver of Singapore’s progress as the city-state celebrates 60 years of ...

Explore how Damian Lillard’s partnership with Adidas turned “Dame Time” into a powerful global marketing campaign.

Adidas continued its Law & Order-themed marketing campaign for Anthony Edwards at the Minnesota Timberwolves playoff game on April 25.

Anthony Edwards is a great basketball player. He is also one of the best dunkers on the planet. Adidas made sure to remind the world of that with a genius marketing campaign on Thursday night.

Dive Insight: Adidas is building on a “You Got This” global brand campaign launched last year with marketing that addresses high-pressure sideline environments and a program that attempts to provide ...

Bella Hadid is addressing the Adidas campaign she recently starred in, which has stirred controversy for its association with a terrorist attack.

For American professional sports, the busiest time of year is approaching. October is the rare month when the NFL, MLB, NBA, WNBA and NHL are all in season. Adidas is celebrating the sports-palooza ...

Adidas has admitted its SL72 marketing campaign was a "mistake" with an industry expert urging other fashion brands to be "extra cautious".

Model Bella Hadid called out Adidas for the "lack of sensitivity" for including her in a 1972 Olympics-inspired sneaker campaign following criticism which drew connections to the Palestinian ...

Adidas promotes positive sportsmanship for Paris Olympics with new campaign 'You got this' campaign encourages athletes to embrace 'Backyard Mindset' for joyful sports performance.

In a statement she shared Monday, Hadid wrote, “I had no knowledge of the historical connection to the atrocious events in 1972.” Bella Hadid expressed regret for modeling an Adidas sneaker ...