The administration is proposing a return to a 1990s-era policy that kept most drug ads off TV. That could dent the revenues of drugmakers and major networks. By Rebecca Robbins Christina Jewett and ...

The sports commerce, gaming and entertainment company has tapped former Netflix and Snap ad sales chief Jeremi Gorman to lead its advertising effort. By Alex Weprin Senior Editor Fanatics, the Michael ...

AI disruption is "unnerving investors in every industry, and it's totally disrupting our business," WPP's outgoing boss Mark Read told CNBC. The advertising market is under threat from emerging ...

A judge this week denied Burger King's request to dismiss a false advertising lawsuit. The lawsuit claims Burger King's Whopper ads mislead consumers about its size and ingredients. The case is the ...

PR, marketing, and advertising are often lumped together, but each plays a distinct role in growth. Here’s how ambitious companies can leverage them at the right time—and in the right way. Public ...

Imagine stepping outside to stargaze on a clear summer night, only to see no stars but rather the garish glow of advertisements streaming across the sky. This seemingly science-fictional scenario ...

Skip the generic pitch — local stories and community vibes hit harder. Big brands win when they think small — personalized, neighborhood-level campaigns drive real engagement. Trust matters: Show your ...

WASHINGTON, DC, March 6, 2025 (EZ Newswire) -- Out of home (OOH) advertising revenue surpassed $9.1 billion in 2024, a 4.5% increase from the previous year, according to newly released data from the ...

WASHINGTON — Astronomers are calling on nations to ban advertising in space that can be seen from the ground, calling it the latest threat to the dark and quiet sky. At a briefing during the 245 th ...

Omnicom Group is set to acquire Interpublic Group to create the world's largest advertising agency with a combined worth of $30 billion. The New York City agencies have agreed to a stock-for-stock ...

NEW YORK--(BUSINESS WIRE)--Today, Comcast Advertising released its annual Comcast Advertising Report, revealing data-based, actionable insights gleaned from billions of multiscreen TV impressions into ...