The case, now unfolding in Seattle before a nine-member jury, is expected to last about four weeks and could expose Amazon to billions in penalties and refunds. Analysts note that with Prime serving as one of Amazon's most critical loyalty engines,

The FTC has sued Amazon for allegedly using deceptive practices to enroll users in Prime subscriptions and complicating the cancellation process. The lawsuit names several Amazon executives and highlights the company's significant revenue from Prime.

Amazon is ending a program that allows members of its Prime membership subscription program to share their free shipping benefits with people who don’t have the same primary address.

From Oct. 1, 2025, Amazon Prime members will no longer be allowed to share free shipping with someone unless they live at the same address.

Starting Oct. 1, Amazon Prime customers wanting to share shipping benefits and added digital perks can do so using the Amazon Family program.