Bayesian thinking helps you make better decisions by updating your beliefs when new evidence appears. Even in games of chance like scratch-off lotteries, paying attention to information can improve ...

Discover how credibility theory helps actuaries use historical data to estimate risks and set insurance premiums; learn how ...

Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...

Adsorption is a separation process based on the transfer of a certain substance in a fluid to a solid surface with adsorbent capacity (Ruthven 1984). Due to its advantageous operational simplicity, ...

This study proposes an important new approach to analyzing cell-count data, which are often undersampled and cannot be accurately assessed using traditional statistical methods. The case studies ...

T-Mobile announced a new “Switching Made Easy” system that lets customers switch and sign up through the T-Life app in about 15 minutes without needing store representatives. The carrier is adding ...

You're a busy person looking for help to eat healthier food that doesn't feel like homework. Here at PB with J, we make whole food, plant-based comfort food. It's food that satisfies that healthy ...

Learn how to make Nashville fried chicken that’s crispy on the outside and juicy on the inside. This recipe is easy to follow and guaranteed to satisfy your fried chicken cravings!

Hard plastic made from bamboo is as strong and durable as conventional plastics for uses such as household appliances and car interiors, but is also recyclable and biodegrades easily in soil. Plastics ...

I made Ina Garten's recipe for hash browns, which her husband loves. The simple recipe featured just a few ingredients and only took 15 minutes. The hash browns were a huge hit at brunch. But no ...

The Trump administration wants the Education Department to collect more college admissions data, even as it slashes the very staff that ensures the statistics are credible and accurate. From early ...