Performance CTV” oversimplifies how TV actually drives value, and the focus on performance guarantees campaign results will ...

Buying a car used to involve visiting many dealerships. People would flip through newspaper ads or drive around looking ...

These realities are reshaping how trading companies need to approach growth. Over the past few years, I've had the opportunity to work directly with 14 trading companies – 8 proprietary trading firms ...

Phillip Thune, CEO of Adthena, examines how Google’s A.I. Overviews are transforming the search landscape, from where ads ...

Understand why leads aren’t turning into sales and how to turn potential customers into buyers.

While it’s difficult to prescribe what the end state will look like, an inspection of funnel metrics helps shed some light on ...

AI prompts and templates can help to support PPC professionals from campaign planning to paid media reporting. So, we created a list of example prompts for you to use and adapt to your needs. With the ...

Given how openly white supremacists can operate on modern social media platforms, particularly Elon Musk’s X, you wouldn’t imagine they have to operate in private much anymore. But they do—or rather, ...

A new cybercrime tool called ErrTraffic allows threat actors to automate ClickFix attacks by generating 'fake glitches' on compromised websites to lure users into downloading payloads or following ...

Sure, it’s said that nothing in life is free, but you’ll be happy to hear that a few plucky websites and apps can help you debunk that theory. They offer free samples, coupons, digital tools and ...

The lockdown at Oakland University has been lifted for most of the campus except for Van Wagoner Hall following a stabbing incident involving two suspects. Morning 4: Oakland University stabbing ...

Thinking about how to make your company’s website stand out in 2025? It can feel overwhelming, but looking at what other tech companies are doing can give you some solid ideas. We’ve put together a ...