At ET MarTech+ Summit 2025, Smartping’s Sidharath Parimoo showcased how fragmented communication remains a barrier to ...

Email signatures are an opportunity to reach customers thousands of times a day in a totally brand-safe and adaptable way, if ...

As a juror in the Advertising category at The Drum Awards Festival, Jessica Dracup-Holland explains why AI should augment ...

The final ten judges for the Agency of the Year Middle East 2025 have been announced, bringing the total jury to 43 industry ...

By National Banking College This shift in digital behaviour has compelled banks to satisfy customer expectations by providing ...

Impact Plus, the French sustaintech pioneer dedicated to reducing the carbon footprint of the advertising industry, is taking a new step forward by expanding its measurement scope to include two key ...

This exclusive dialogue with Arunima Yadav, VP and head of marketing for bath and tiles business at Hindware, delves into the ...

Action-based KPIs are replacing vanity metrics. Brands are looking past follower counts to engagement depth, saves, and search behavior.

Spectrum unveiled a live demonstration of next-generation Wi-Fi technology this week, showing peak throughput of nearly 10 ...

Marketing covers a broad business scope, while strategic communication focuses on creativity and building audience ...

New Mexico lawmakers are convening in a special session this week to boost funding for food assistance and rural health care.

In times of budgetary pressure, communications is sometimes viewed as expendable. But sidelining it can come at a steep cost.