Next to a business plan and marketing plan, there is no more important document for a business owner to create than a customer profile. A compendium of demographic, psychographic, attitudinal and ...

Your sales reps want and your marketing team needs clarity on ICPs and Persona to target the right people, at the right companies, with the right message. Clear target audience. Defining your ideal ...

Manish Sood is CTO, Founder and Chairman of Reltio, a provider of cloud data services used by enterprises to create rich customer profiles. The economic shock and social restrictions brought on by the ...

UK – Behavioural consultancy CogCo has created an AI-led platform to help teams to test ideas with customer profiles built from their research. The platform, called BengoAI, processes uploaded data ...