What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you’re willing ...

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...

Although Delta's AI pricing could increase competition in the airline industry, Slover expects that companies using such ...

Delta’s embrace of AI is the latest example of dynamic pricing, where companies adjust prices in real time based on factors ...

Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, ...

Last year, Delta Air Lines announced it was testing out dynamic pricing on some flights using tools built by the tech company ...

Delta Air Lines has begun to use AI to price tickets, charging people based on a calculation of what they should pay rather ...

AI will determine the highest possible price that each individual passenger is willing to pay for their flight ticket. Delta ...

Delta Air Lines is already using AI to determine personalized prices for ticket buyers, and the practice will expand.

Delta Air Lines is expanding AI-driven dynamic pricing to set custom flight costs for each traveler, raising privacy concerns ...

Delta Air Lines is advancing its use of artificial intelligence to determine individual ticket prices, a move that could ...